The weekly Pulse tracker from the icelolly.com and TravelSupermarket parent finds resilient demand for peak travel months
Ice Travel Group Pulse: No sign of summer demand being hit by UK airport chaos
Icelolly.com and TravelSupermarket parent Ice Travel Groups is seeing no impact on demand for summer holidays amid headlnes about travel chaos a UK’s airports.
The firm’s weekly Pulse trends tracker reveals that the key travel months during this summer remains the most searched for departure dates on the two holiday deals sites.
Although there are signs that 2023 demand is starting to rise, July, August and September are dominating activity both for searches and bookings.
Chris Webber, head of holidays and deals at Ice Travel Group, said: “Recent reports of airport ‘chaos’ don’t seem to be deterring many would-be holidaymakers from getting summer breaks booked.
“Three-quarters of searches on TravelSupermarket and eight out of 10 searches on icelolly.com are for travel in summer 2022, with booking share for this summer at even higher percentages than that.
“We are seeing bookings for summer 2023 starting to creep up on both sites, but searches are still only around 10% for that travel window. There are still lots of holidays to be booked for this summer.”
Destination demand data found no big week-on-week changes in the top 10 which was led by Tenerife, Majorca, Anatalya Costa Blanca on both sites.
On Icelolly.com outside the top 10 there were double-digit increases in share for Bali (+33%), the Maldives (+32%) and Thailand (+31%) in the seven days to June 19.
On TravelSupermarket, Majorca had a 32% week-on-week search share increase while Costa del Sol was up 24%.
Summer 2023 bookings on icelolly.com accounted for 10.6% of the total and 8.7% on TravelSupermarket, but Summer 2022 took the lion’s share on 83.3% and 84.7% respectively.