Accor expands partnership with Amadeus

Hospitality group implements Central Reservation System globally

Leading hospitality group Accor has announced a new collaboration with Amadeus.

The partnership will see the group roll out Amadeus’ Central Reservation System (ACRS) across its properties globally.

Amadeus’ cloud-based technology is expected to assist Accor in boosting revenues, maximising distribution strategies, and building deeper and more personalised connections with guests.

The move is part of Accor’s strategy to drive more business into its hotels while optimising the cost of distribution.

The implementation of ACRS will help Accor’s hoteliers unlock new capabilities, including greater flexibility, integration with emerging technologies, and simplified daily operations. 

What this is expected to do is enable hotels to better meet the needs of guests, ensuring Accor remains at the forefront of the hospitality industry.

Alix Boulnois, Accor’s chief digital officer, said: “Our ambition with this new distribution strategy is to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth. 

“By deepening our collaboration with Amadeus, we will leverage the advanced capabilities of the Amadeus Central Reservation System and equip our hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities and personalised guest experiences.”

Amadeus’ president, Hospitality, Franciso Pérez-Lozao Rüter said his team was proud to be leading the way in modernizing the merchandising experience in hospitality alongside Accor.

“We are excited to partner with Accor to roll out ACRS across its diverse portfolio. Today’s dynamically changing market demonstrates the need for transformative technology to keep pace with guest expectations and drive growth in the context of evolving business needs,” he said.

“Through this partnership, Accor joins our global community of world-leading hotels on a mission to transform relationships with guests, exceed their expectations, and make the experience of travel better.”