Thomas Cook will soon be able to distribute traditional package holidays, dynamically packaged and priced holidays and trips made up of individual components, under a partnership with tour operator technology specialist BlueSky Travel Systems.
The tour operator will operate its upgraded system under a new version of BlueSky’s flagship product, itour, which it developed in conjunction with IBM and Thomas Cook as part of Project GLOBE.
The solution will allow any combination of Thomas Cook and third party inventory via links to external systems. It will also enable all of the group’s tour operating brands to sell and distribute via multiple channels, including websites, television, call-centres and travel agents.
The on-going development and introduction of the reservation system will be phased in brand by brand over the next two years.
Thomas Cook’s chief information officer, Reinhard Eschbach, said, “As BlueSky’s itour solution is enhanced further it will enable us to align our production processes more closely to our customers’ evolving booking behaviour.
“The implementation of itour will allow us to distribute our product how and where we want to and through as many channels as we choose bringing our business into the next generation.”