Woolworths has become the latest in a growing line of UK high street retailers to make the leap into online travel, with the launch of a travel channel on its website.
The company is to use white label product created by the PPA technology that will allow visitors to Woolworths.co.uk website to search and book flights, hotels, car hire and package holidays.
The system is powered by WeFly, a consumer website subsidiary of PPA.
The launch of the Woolworths travel channel is the second major high street client for WeFly following its project to build and power a similar service for the Asda supermarket chain in November 2005.
PPA commercial director Graham Richardson said: “This is a significant strategic partnership where we are delivering a service to an established retailer that wants to be the best multi-channel retailer on the high street.
“The power of the Woolworth brand will attract new consumers and create greater confidence in the online travel market. The travel service is a natural addition to the Woolworths’ online offering.”
Woolworths is the second major UK retailer to head into the online travel market in the space of six months following the launch of Greenbee.com, a standalone consumer site for the John Lewis Partnership, powered by Expedia.
PPA’s WeFly continues to work with LBC Radio, powering its online travel channel, while another PPA brand, 2000 Travel Management, has grown the business travel division through the acquisition of Chelsea Travel Management, Protravel and Guildfare.