vtravelled.com appoints iCrossing for content strategy

Web strategy specialist iCrossing has been chosen to work on optimising the content on Virgin Atlantic’s social travel community site, vtravelled.com.

The site was established to create of community of likeminded travellers to share their experiences and to offer inspiration through destination guides, features and high quality photography.

ICrossing’s work with vtravelled.com has seen it create a number of user scenarios using Virgin Atlantic consumer groups and potential customers.

It has also helped to develop its social media strategy and recommended what type of content would most engage potential users of the site.
Claire Higgins, head of marketing vtravelled.com, said: “iCrossing has done a fantastic job on pulling everything together and given us plenty food for thought and direction on the next phase of vtravelled.”

The appointment of iCrossing’s is part of its ongoing work with Virgin Atlantic. The agency has worked on Virgin Atlantic’s search marketing since 2007.

Madeleine Wood, chief client officer at iCrossing, said: “Working on vtravelled presents huge potential for some really interesting and successful social media and content strategy insight.
“It’s a really consumer-focused platform with huge scope to create rich content to appeal to and engage with its audience.” 


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