Google’s Android OS dents Apple mobile growth

New research has found that Google’s Android mobile phone operating system is making ground on rival Apple.


Strategy Analytics research has found a slowdown in the growth of Apple’s mobile phone market share. It was at 14.1% on June compared to 16% in the first quarter of this year.


With the launch of the latest version of Apple’s iPhone dogged by problems with the handset the “honeymoon” period for Apple in the sector was said to be at an end.


Describing the trend as a “slowdown” for Apple, Neil Mawston, an analyst with Strategy Analytics, said:


“These figures suggest that it [Apple] might be reaching towards the upper limit of its addressable market.”


The sales of smartphones globally hit 60 million in the first quarter of this year, 43% of the mobile phone market, according to Strategy Analytics.

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