Activities and ticketing specialist Musement has teamed up with Air Dolomiti to launch new packaging technology for airline and hotel partners.
The new service enables partners to present their customers with activities options alongside their travel and accommodation options.
A new microsite for Air Dolomiti has been launched for travellers who wish to book flights and experiences together.
Air Dolomiti customers will now be able to book both their flight and the top activities, tours and attractions at their chosen destination in just a few clicks from one single platform.
The service has initially launched for traveller from Munich to Florence or Verona but will soon be rolled out to all destinations served by the airline.
The microsite shows all the activities available at a destination which can be added to the shopping cart to complete the purchase of the package.
Musement provides customer assistance 24/7, as well as offering additional marketing support via its channels.
Alessandro Petazzi, co-founder and chief executive of Musement, said: “An increasing number of travellers choose a destination based on the experiences they will have there; top sporting events, opera performances, one off shows or to see an artistic masterpiece or collection.
“Additionally travellers want to enjoy authentic local experiences, food and daily life in a destination.
“Musement’s pioneering development in the in-destination activity sector makes it a key partner for leading travel operators in the industry who are keen to offer customers a better, more holistic overall booking experience from first contact.
“Our Package Planner launched together with Air Dolomiti will allow us to bring to market an innovative format designed for our partners, from airlines and railway companies to hotel chains, short term home rental companies and car sharing companies, which will enrich the services they offer by integrating Musement’s activities available in more than 300 cities across the world. “