New research indicates that a quarter of web users in the UK come from households with a £50,000+ income – and they typically browse travel and finance sites.
This translates to around 183,000 unique users a month on the carrier’s UK site, the study revealed.
Travel information website Transport for London featured in the respective lists, grabbing 42% and 33%.
Alex Burmaster, Internet Analyst, Nielsen//NetRatings, “A variety of sectors are represented through sites with the largest concentration of wealthy visitors.
“Whilst business and finance brands are expected, many will be surprised to see the number of travel-related brands – which cover flights, hotels or just getting around London!”
Top ten Home and Work brands and % of audience earning £50k:
Top ten Home brands and % of audience earning £50k:
American Express – 37%
Transport for London – 33%
Sainsbury’s – 32%
Cricinfo – 31%
Dabs – 31%
Liverpool FC – 31%
InterContinental Hotels Group – 30%
Club Penguin – 30%
Flairview Travel Network – 30%
Hilton – 30%