Customer experience company Alterian has re-branded with a focus on providing marketers with “the power to maximise customer opportunity in milliseconds”.
Alterian – which will have a stall at Travel Technology Europe – provides software for cross-channel marketing campaigns and real time interaction management.
Following a management buyout of its Campaigns arm, the new company will be privately held and headquartered in Denver, USA, with European operations based in Bristol, UK, and APAC operations based in Sydney, Australia.
Alterian’s Adaptive Customer Experience system – which is used by Thomas Cook – is designed to help marketers to stay one step ahead of individual customers with the right message no matter where or when they interact. The system offers marketers the ability to conduct both batch and real time campaigns across any channel as well as relying on the deep analytical ability of the platform to rapidly define audiences and find opportunities across their eco-system.
“Our goal is to give travel marketers the ability to bring the rich history of consumer transactional data together with the real time context of how the consumer interacts with the brand, providing a unique and consistent customer experience across channels,” said chief executive Robert Hale. “For many marketers, this is the first time they can really seize the opportunity to connect data with customers – on customers’ terms – to spark an instantaneous, welcomed exchange and create a profitable relationship.”
Alterian says travel marketers can:
- Increase Retention and Loyalty
- Increase Lifetime Value
- Maximize the opportunities to interact with consumers
- Provide relevant, timely and personalised customer offers
- Increase the user experience from touchpoint to profitable relationship
Alterian will be at Travel Technoloy Europe on February 22 and 23 at Olympia London.