loveholidays launches experiences with partner TUI Musement

OTA's customers will now have access to more than 12,000 experiences

Holidaymakers can now access thousands of activities, attraction tickets and tours through OTA loveholidays, the European brand has revealed.

Its partnership with global tours & activities business TUI Musement will see Musement power a digital platform with a curated portfolio of over 12,000 experiences for the OTA.

loveholiday customers will be able to access the experiences after booking a package holiday through the ‘Manage my Booking’ portal.

The catalogue of experiences includes museum visits, city tours, food and wine tastings and adventure activities, with options available to holidaymakers across the short haul beach, city break and long haul destinations loveholidays sells.

They can be booked by customers prior to departing for their holiday and while they are in-resort.

Theo Demetriou, director of commercial supply of loveholidays, said: “We’re delighted to partner with Musement to roll out activities, attraction tickets and tours to our customers, helping them to have great experiences on their well-deserved holidays. 

"We pride ourselves on offering an unrivalled choice of great value package holidays, and the rollout of experiences makes it even easier to book and manage all aspects of a holiday with us. 

"This is a big milestone for all of us at loveholidays and reflects our commitment to further product expansion as we go after our vision of becoming Europe’s number one holiday provider.”

Nishank Gopalkrishnan, Chief Commercial Officer at Musement, added: “loveholidays wants to give their customers great experiences and we are proud to partner with them, providing the best and most relevant things to do in-destination. 

"I am very excited that this includes the TUI Collection range of exceptional, responsible and great value excursions, and the selection of unique and immersive National Geographic Day Tours. 

"Our collaboration with loveholidays reinforces Musement’s position as the B2B partner of choice for Tours & Activities.”

loveholidays’ rollout of experiences follows the news that it has increased its ATOL licence to cover four million passengers this year.

This is up 39% versus 2023 and 191% versus the last licence it submitted, pre-pandemic.