Platform 195 appoints former easyJet Holidays commercial partnerships leader Roy Stratford

Posted by Kate Harden-England on

Platform 195 appoints former easyJet Holidays commercial partnerships leader Roy Stratford

He will join as director of retail media services, a newly created role

Platform 195, the retail media and creative marketing specialist for the travel industry, has appointed Roy Stratford as director of retail media services.

Stratford, formerly head of commercial partnerships at easyJet Holidays, brings over 25 years of commercial experience with top tour operators and OTAs including TUI, Thomas Cook, and Expedia.

In this newly created role, he will oversee strategic development and execution of retail media partnerships, focusing on driving measurable results for Platform 195’s expanding client base.

“Roy’s appointment comes at a pivotal time for Platform 195 as we expand our footprint in the travel sector. His deep expertise in retail, partnerships, and travel tech will be instrumental in delivering scalable, high-impact retail media strategies to our clients,” said Stuart Adamson, CEO and founder of Platform 195.

At easyJet Holidays, Stratford was integral to the successful development and launch of the purchasing, trade, partnerships, connectivity, and ancillaries’ functions there.

His appointment comes following a period of rapid growth for the retail media and data driven marketing specialists in the travel sector. 

With a growing portfolio of brands including more than 20 tour operators and OTAs, Platform 195 is fast establishing itself as the go-to expert on retail media and marketing for the industry.

“In just five years, we’ve built an ecosystem that supports some of the most innovative travel marketers in the business. Roy’s leadership will help us take our service offering even further as we continue shaping the future of travel retail media,” added Adamson.

Stratford said: “Platform 195 stands out for its ability to fuse data, creativity, and technology into real business results. I’m excited to help travel brands unlock the full potential of retail media and drive co-marketing performance to new heights."