Kayak extends TrustYou meta-review deal

Meta-review business TrustYou has secured its place on travel search engine Kayak with a renewed two-year deal.

Meta-review business TrustYou has secured its place on travel search engine Kayak with a renewed two-year deal.

Kayak , which searches other travel sites to give users the information they need to make travel plans, will now display TrustYou meta-reviews in its hotel search.

The partnership will continue to provide Kayak users with verified review information and new brief summaries.

By integrating TrustYou meta-reviews, Kayak displays an overall score for hotels, based on all verified reviews across the globe, scores for sentiment categories such as location, food, room, Wi-Fi, vibe, pool, value for money, as well as ‘helpful to know’ summaries and travel review snippets.

TrustYou co-founder and chief executive, Benjamin Jost, said: “Travellers want to feel confident that they are booking the right hotel for their needs, and trusted reviews breed this confidence.

“Because we have analysed millions of reviews we can exactly tell the user that this hotel has the best pool or is the ranked [sic] romantic hotel in the city.

“This kind of information is crucial to quickly understand the essentials about any given hotel so that travellers can save time and book confidently.”

Steve Hafner, co-founder and chief executive of Kayak , said: “People rely on Kayak to provide a complete view of their travel options. TrustYou’s meta-reviews give us a helpful snapshot about hotels around the world.”