Agoda launches AI-powered room grid bot to help travellers decide which room to book

AI bot guides room selection

Agoda has rolled out Room Grid Bot, an AI-powered conversational assistant in its mobile app that recommends room categories based on a traveller’s search and stated preferences. 

Available from the room selection page, the tool blends the active search criteria with information shared during the chat to surface relevant options. 

A “Best pick” label highlights a choice deemed particularly suitable. The stated aim is to cut complexity at the pivotal booking moment.

The Room Grid Bot activates via a prompt after tapping “Select room” on a property page. Without leaving the page, users can ask for options that include, for example, breakfast, or request practical details such as check-in times. Recommendations appear as the conversation progresses, removing the need to compare each line of the room grid manually. In practice, the bot draws on the live search context and expressed preferences to refine suggestions in real time.

For any given property, offers can vary by room type, occupancy, cancellation terms, inclusions and price. “Choosing a hotel is only part of the booking decision. Travelers also need to find the right room for their trip, which can be challenging when many options are available. 

The Room Grid Bot helps narrow down those choices based on what travelers want and need, making it easier to identify and book the room that best suits their trip,” said Agoda chief technology officer Idan Zalzberg. 

According to Agoda, the new agent is designed to simplify this stage by aligning choices more closely with a user’s needs while reducing back-and-forth in the interface.

By smoothing the decision around room category, the OTA wants to ease a known friction point where drop-offs are common. The conversational approach can also surface relevant alternatives - such as a rate with breakfast or more flexible cancellation - at the same budget. 

At the scale of its inventory (more than 6 million properties, 130,000 flight routes and 300,000 activities available via its site and app), this assistance aims to create a more personal experience without taking control away from the user.

Access to Room Grid Bot is available in the mobile app, from each property’s room selection page.