Loveholidays celebrates tenth birthday with new branding and recruitment drive

The OTA said it is signalling confidence and commitment and has been inspired by the joy and optimism that holidays bring

Online travel agent loveholidays has revealed a new-look identity alongside plans to recruit up to 70 new roles in the coming year as it continues its expansion.

The business is celebrating its 10th anniversary this year and said the move signalled its “confidence and commitment” to becoming Europe’s leading holiday provider.

It said the refreshed identity was inspired by “the joy and optimism that holidays bring” and was developed alongside creative branding agency Koto.

The updated logo positions loveholidays as “the smart way to get away”, highlighting the “value it delivers for customers through its talented team and technology-driven proposition”.

The 70 new jobs are in a range of departments but primarily in technology-focused roles at its London headquarters. Currently, the company has 250 employees.

Launched in 2012, loveholidays is the UK’s fourth largest Atol holder, serving almost two million passengers a year.

Donat Rétif, chief executive of loveholidays, said: “Over the past 10 years, loveholidays has entered, disrupted and grown its share of the UK and Irish travel market with a genuinely unique approach, leveraging our technology capability to drive down prices, offer unrivalled choice and simplify the process of booking and managing a holiday.

“As we look ahead, we have an ambition to replicate that approach in a number of new markets to become Europe’s number-one holiday provider with the most-loved package holiday experience.

“This requires continued investment in our brand and our business, including our people, processes and platform.

“Our new identity is a sign of our confidence and commitment to do precisely that, as well as a signal to our customers of our promise to continue providing the value, choice and convenience they’re looking for.”