Volotea adopts Navitaire's Stratos for AI-orchestrated retailing

AI platform personalises booking, speeds transformation

Low-cost Spanish airline, Volotea, will adopt Navitaire Stratos, Navitaire’s dynamic retailing portfolio. Navitaire is an Amadeus company. The move aims to deliver simpler, more personalised shopping journeys. The solution brings a unified shopping cart and expanded self‑service options. These features make planning and booking easier. Amadeus says Stratos will help boost revenue and enable faster responses to evolving traveller needs.

Stratos is cloud‑native and AI‑driven. It delivers tailored interactions and responsive service. It simplifies connections with partner airlines. It also integrates seamlessly with third‑party providers, such as car hire and hotel platforms. Its open architecture speeds the introduction of new capabilities. The platform sits on resilient, scalable infrastructure. TUI became the launch customer in December.

This move reflects Volotea’s ambition to raise offer relevance and booking flexibility. The airline also wants to strengthen team agility and resilience. In a competitive low‑cost market, personalisation and quick iteration are decisive. Carriers refine pricing and multiply ancillary services. Stratos promises to support a pivot to more dynamic, data‑ and AI‑driven commerce. The goal is to maintain a durable competitive edge.

Volotea has extended its existing New Skies passenger service system agreement. The step ensures business continuity during the Stratos rollout. The Chief Experience Officer stated: "Continuing our collaboration with Navitaire allows us to further leverage technology to enhance the way we serve our customers."

Alex de Jesús added: "With Navitaire Stratos, we are taking the next step in delivering more relevant and flexible booking experiences that drive customer satisfaction, while building the agility and resilience our teams need to stay ahead of evolving traveler expectations".

Amadeus frames Stratos as part of a broader industry shift. Airlines are becoming more modular and customer‑centric. The platform combines personalisation, self‑service and broader partner integration in one environment.