Sabre and Emirates complete talks on renewed distribution agreement

Sabre and Emirates complete talks on renewed distribution agreement

New multi-year deal will provide travel agencies ‘with flexibility, choice and efficiency’, says airline

by Avery Ketcherside

Sabre and Emirates have signed a new multi-year worldwide distribution agreement.

The agreement provides travel buyers and agencies connected to Sabre’s agent selling platform access to the Gulf carrier’s content.

The airline will also provide New Distribution Capability (NDC) offers through the Sabre global distribution system.

Roshan Mendis, chief commercial officer of Sabre Travel Solutions, said: “We are delighted to re-establish our long-standing partnership with Emirates.

“The agreement demonstrates our commitment to creating a sustainable distribution model that benefits all constituents across the travel value chain.

“Resulting from thoughtful discussions between both parties, our new agreement will provide both Emirates and travel buyers with immense value, removing complexity in the buying process, which is crucial to the recovery of the industry.”

Adnan Kazim, chief commercial officer at Emirates, added: “We are pleased to have reached this distribution agreement with Sabre.

“The new contract will support us to meet the needs of our agency

“Providing agencies with flexibility, choice and efficiency will help them to thrive in the current climate and will help us drive revenue and growth.”

Sabre will continue to partner with Emirates for retailing, data and analytics capabilities through a number of its travel tech solutions in areas such as network planning, revenue optimisation and market intelligence.