Its travel sellers will have full access to content
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PKFARE partners with Citilink to broaden airline’s market reach
Global travel wholesaler, PKFARE, has announced a strategic partnership with Indonesia’s leading low-cost airline, Citilink to grow its reach globally.
This direct connection, will see PKFARE’s over 2000 travel seller clients have access to Citilink’s full content, including ancillary and branded fares while the carrier will broaden its global distribution reach.
The airline is also expanding its footprint across Southeast Asia and beyond, capturing rising inbound demand as Indonesia continues to see strong tourism recovery.
“Indonesia’s inbound tourism market rebounded strongly in 2025, with continued growth driven by travelers from APAC and Europe,” said Emir Bustamam, sales and distribution group head at Citilink.
“PKFARE’s strong distribution presence in these regions enables us to better capture inbound demand, while maintaining distribution control and content integrity aligned with our commercial strategy.
“We are delighted to partner with Citilink to support its global distribution growth,” said Jason Song, founder and president of PKFARE.
“This collaboration enables our travel seller clients to offer more competitive and diverse flight options across Indonesia and Southeast Asia.
"By strengthening direct airline partnerships, we continue to deliver better pricing, improved service quality, and integrity-assured content.”
