'Launch is a milestone for Sabre in Europe', with global roll outs expected in 2024
Lufthansa Group launches NDC Content in Sabre's GDS in Italy
GDS and travel technology solution provider Sabre Corporation has announced the rollout of NDC offers from Lufthansa Group airlines.
The group which includes Austrian Airlines, Brussels Airlines, Lufthansa, SWISS and Air Dolomiti means access to all five carriers for Sabre-connected travel agents.
Travel agencies in Italy can now register to be a part of Lufthansa Group’s NDC Partner Programme.
Once activated, they will be able to shop, book and service NDC content using the Sabre Offer and Order APIs, the agency booking solution, Sabre Red 360, and the online booking tool, GetThere.
Following the launch in Italy, Lufthansa Group’s NDC-enabled content is expected to be rolled out globally in waves during the first half of 2024.
“This launch of Lufthansa Group’s NDC offers marks a highpoint of an intense, rewarding and collaborative effort,” said Kathy Morgan, vice president, product management – distribution experiences of Sabre Travel Solutions.
“We are happy to partner with Lufthansa Group to make their innovative NDC content available to our community of travel agents, while ensuring a consistent distribution experience, regardless of channel.”
The five Lufthansa Group airlines join the growing number of carriers that distribute their NDC offers in more than 150+ markets through the Sabre GDS.
Sean McDonald, vice president, EMEA of Sabre Travel Solutions, said: “This launch is a milestone for Sabre in Europe.
“It is the third activation of NDC content from EMEA in less than a month and we are only getting started.
“Now is the time for travel agencies to get ready and take advantage of a world where NDC and traditional content sit side by side – and we are ready to support them.
“We’ve integrated and normalised EDIFACT and NDC content so that it’s easy to compare and book the right option for your customers with easy processing by their mid and back-office systems.”