HTS rolls out latest airline offering

Upgraded on-board experience to ‘delight travellers’

Global travel technology platform, HTS (Hopper Technology Solutions), has a new ancillary offering for airlines, which is has named ‘HTS Seat Upgrades’. 

The new offering is all about ‘delighting travellers with an upgraded on-board experience.’ 

HTS’ end-to-end platform allows airlines to monetize unsold inventory with three products: 

• Cabin Upgrades offer travelers the option to upgrade to upper cabins, such as Business, Premium Economy or First class.  
• Seat Upgrades allows travelers to opt for preferred seats within the same cabin — first rows, extra legroom or recline, and more.  
• Empty Seats provides travelers the opportunity to block one or multiple free seats next to them for extra comfort at a minimal cost.

According to the company, HTS Seat Upgrades platforms offer a fully flexible and customizable experience to maximize customer satisfaction and airlines profits. 

HTS Seat Upgrades integrates to the airline’s Passenger Service System (PSS), including inventory, reservation and departure control, as well as the airline's payment gateway, providing a turnkey end-to-end solution. 

The customisable white-label upgrade flow allows airlines to maintain brand consistency, while API integration is available for those preferring a fully native experience. 

At the core of this solution is the embedded Price-Builder from HTS, which empowers the airline to configure dynamic upgrade offers at the most granular level using real-time PNR context and inventory signals. 

On top of that, with the platform’s unique and holistic multi-cabin optimization capability, airlines can offer upgrades to intermediate cabins even when they appear full, as it optimizes availability across the entire plane, not just within a specific cabin.

With dynamic offer capabilities, enhanced with AI-driven autopilot pricing optimization, and the introduction of HTS’ Empty Seat product, airlines can access a widely untapped revenue stream and elevate the customer experience. 

In fact, airline partners can experience a +20% increase in unit revenue from seat upgrades when implementing HTS’ Seat Upgrades platform. 

Corsair is already leveraging HTS’ Cabin Upgrades to provide an elevated experience for its customers. 

“Our holistic upgrade solution captures high-intent users across multiple touchpoints in the customer journey, allowing our airline partners to generate a new revenue stream and delighting travelers with an upgraded onboard experience,” said Ella Alkalay Schreiber, SVP & GM of Fintech at Hopper and HTS. 

“Our optional bidding approach prevents cannibalization and lets our airline partners manage offers right before departure, creating a win-win for customer satisfaction and monetisation.”