easyJet extends its strategic partnership with Skyscanner beyond distrubution

easyJet extends its strategic partnership with Skyscanner beyond distrubution

The new three-year deal includes advertising this time

easyJet and Skyscanner extend strategic partnership

  • New three-year deal brings easyJet’s leading fares to Skyscanner’s 110m monthly users.
  • Extensive strategic partnership includes joint advertising and merchandising initiatives to promote easyJet’s unique route network which connects Europe's primary airports with great value fares and friendly service.

One of Europe's leading airlines easyJet and travel marketplace Skyscanner have signed a new long-term strategic partnership. 

The three-year deal continues the companies’ existing relationship to provide Skyscanner’s global audience of over 110m monthly users with access to easyJet’s fares and network of over 1,000 European routes to more than 155 airports across 35 countries. 

This agreement will see the partnership extend beyond distribution and will include a variety of advanced advertising, merchandising and data intelligence initiatives which will run across all Skyscanner’s platforms. 

Initiatives include a range of innovative inspirational 

It will see "innovative and inspirational" brand and performance advertising formats, providing travellers with the choice of flight-only and packages via easyJet holidays.  

Sheelagh Mahoney, head of distribution and channels of easyJet, said: "We are delighted to announce this new strategic partnership with Skyscanner. This collaboration allows us to continue to meet the strong demand for easyJet’s flights and holidays as well as help us to reach new customers globally who may not have experienced the brand before. 

“With the largest network in leisure and beach destinations than any other airline in Europe this partnership will further the reach of our unique product offerings, easyJet Holidays and our virtual interline proposition Worldwide. 

"We are looking forward to working together to serve our customers travelling in Europe, whether for leisure or business.”   

Gavin Harris, commercial director of Skyscanner, said: “easyJet has been one of Skyscanner’s leading European airline partners for several years, so we are extremely pleased to be extending our relationship. 

"This long-term deal is much more than distribution, it is a strategic partnership that includes a wide array of advertising services and data products that we now offer to help our partners outperform the market, as well as continuing to provide travellers with the best content and fares available.”

At the start of 2024, Skyscanner saw record travel demand, outperforming the global flights market and was the fastest growing metasearch in 2023.*

Skyscanner continues to be a strategic partner for some of the biggest brands, airlines and DMOs in the world, as well as powering the next generation of AI travel tools such as Bing Chat and Layla.

It also helps airlines promote its offers via NDC and launch new routes based on data intelligence.