New tool benefits routes with limited direct flights, leading to higher conversion rates
Digitrips debuts direct flight calendar to enhance travel searching
Digitrips, parent company of French B2B multi-product travel platforms MisterFly and HResa, has revealed its enhanced its flight booking engine with a direct flight calendar, to help travellers find the best travel dates with ease.
Once travellers input their desired departure and destination airports in a Digitrips-powered search form, the date selection tool promptly identifies the dates on which direct flights are available, saving them valuable time and effort.
On routes with limited direct flights, Digitrips has already observed an increase of up to 10% in conversation rates following the launch of the enhanced calendar.
Additionally, the technology provider reported a substantial decrease in search volume, with up to 60% fewer users initiating searches thanks to the efficiency of the direct flight calendar.
Emilie Dumont, CEO of Digitrips, said: “Many routes only offer direct flights on specific days of the week, and so those looking to avoid connections may need to spend a lot of time searching for the ideal day to travel.
“Traditionally, customers would be expected to choose their preferred departure and return dates before they could filter the results to direct flights only. If there was no direct flight available, they would then have to manually adjust the date until they found one with a direct option.
“We’re excited to have rolled out this innovative feature to all our partners, enabling them to streamline the search process, enhance the booking experience, and promote sustainable travel habits among their travellers.”
Digitrips consistently updates its comprehensive database of over 730,000 direct flight rotations for its key departure markets: France, Belgium, Luxembourg, and Switzerland.
The new feature aligns with Digitrips’ commitment to "helping customers reduce their carbon footprint by proactively encouraging them" to choose direct flights.
According to data from Digitrips, opting for a direct short-haul flight can slash emissions per passenger by up to 50%, compared to flying the same route with layovers.
The company’s search engine also displays the estimated CO2 consumption of each flight during the booking process, empowering customers to make informed decisions.