Alaska Airlines to partner with ATPCO for pricing automation

Carrier signs deal to use Architect pricing ‘platform of the future’

Alaska Airlines has embarked on migration to ATPCO’s Architect pricing tool after signing a new multi-year agreement with the ecommerce automation specialist. 

Architect’s pricing management and fare filing technology enables airlines to spend less time managing fares than on pricing strategy. 

Kirsten Amrine, managing director of revenue management at Alaska Airlines, said Architect was chosen because it was considered to be the pricing platform of the future. 

She said: “When ATPCO showed us the capabilities of Architect, we saw a clear vision that aligned with the way Alaska Airlines imagines the future of pricing management. 

“Architect’s capabilities enable us to be even more strategic, and we are taking advantage of the efficiencies Architect offers to unlock the full revenue potential of our network and pricing strategy.” 

Will Linderman, director of global sales at ATPCO, added: “Pricing automation capabilities that ensure the right product is distributed to the right channel at the right price can bring about significant cost savings and revenue gains. 

“It is as much art as it is science, and for airlines to make the best strategic decisions they need a solution like Architect. Automation is only effective if the tool is easy to use and has the most up-to-date and complete data.” 

As adoption of Architect grows, ATPCO is working collaboratively with airlines to prioritise the tool’s development. 

Linderman said: “The feedback we have received to date is encouraging as our partners identify new and innovative ways to leverage the data insights and automation that Architect provides.

“The untapped revenue optimisation opportunities enabled by Architect contribute to accelerating our partners’ revenue growth.” 

Jonathan Northard, director of revenue management at Alaska Airlines, said: “We have been impressed by the support we have received from ATPCO in training and during the migration to the Architect platform. 

“Onboarding a new pricing system isn’t an easy thing to do, but the partnership with ATPCO and our shared vision has given the team comfort in making the transition. 

“We look forward to continued collaboration with the ATPCO Architect team and providing even greater input into the future of airline pricing.”