World of Hyatt teams up with Peloton to reward members for wellbeing

Peloton to offer in-room video content and equipment across all properties in Peloton operating markets

Hyatt’s award-winning loyalty program, World of Hyatt, has announced it will team up with exercise-equipment and fitness firm Peloton to become the first global hospitality loyalty programme with plans to reward its loyalty members for "doing more of what they love".

Members will earn World of Hyatt points when they use Peloton equipment at Hyatt properties in countries where Peloton currently operates.

This will mean more opportunities to earn World of Hyatt points to apply towards future bookings, and upgrades and experiences just by investing in their own wellbeing when they travel. 

The collaboration is set to outfit more than 800 Hyatt properties with Peloton equipment and provide access to Peloton classes on guestroom TVs at nearly 400 properties this year. 

World of Hyatt will provide more information to members on how they can earn under this collaboration in due course.

As part of the reveal, Hyatt announced booking data that shows travellers are placing a higher emphasis on health and wellbeing amenities when planning their holidays.

Hyatt hopes to be "well-positioned to accommodate" by teaming up with Peloton. 

“Hyatt takes pride in setting a new standard of wellbeing for travel with new collaborations, products and experiences across our global portfolio that invite guests to lean into the transformative power of travel,” said TJ Abrams, vice president of wellbeing of Hyatt. 

“Dedicated to caring for our guests and members so they can be their best, Hyatt is coming together with Peloton as the first hospitality brand with plans to reward its members for workouts at participating hotels everywhere Peloton operates.”

Peloton Bikes will be deployed at each Hyatt hotel in markets where Peloton already operates, including the US, Canada, UK, Germany, Austria and Australia. 

Select Hyatt luxury and lifestyle hotels in US markets will also have the Peloton Row. 

In the future, the collaboration may bring the Peloton experience to Hyatt hotels in other markets.

“We’re thrilled to be collaborating with Hyatt to give new and existing World of Hyatt members and guests the ability to prioritize their wellbeing during their travels,” said Greg Hybl, senior vice president and general manager of Peloton for Business. 

“With Hyatt, we are enabling new audiences to experience Peloton’s cutting-edge technology and world-class content for themselves, and giving existing Peloton Members more of what they love while on the go. 

"Being able to maintain a wellness routine while traveling is difficult for everyone. Our goal is to continue to find innovative ways to instill a little motivation so everyone can take some time for themselves, even if they are far from home."   

Beyond access to equipment in-hotel or resort gyms, the Hyatt and Peloton integration will offer wellbeing benefits to guests, Peloton Members, World of Hyatt members, customers and colleagues including Hyatt and Peloton will give World of Hyatt members the ability to earn points for qualifying Peloton Bike or Peloton Row workouts completed at a participating Hyatt hotel. 

World of Hyatt members can also receive an extended 60-day free App trial (new Peloton Members only), and special offers on Peloton equipment and private World of Hyatt member events.

Under the planned integration, guests at nearly 400 participating hotels will be able to enjoy a curated set of non-equipment-based Peloton classes, from stretch routines to bodyweight workouts, on in-room TVs.

Participating Hyatt hotels will also have access to non-equipment-based Peloton classes that will be available to corporate meeting and conference attendees, enabling them to partake in wellbeing while they work.

The benefits will extend to many Hyatt colleagues in qualifying countries as well, as they will receive Peloton App One offers and Peloton hardware discounts.

Peloton for Business provides customisable wellbeing offers for commercial needs, which for Hyatt, the full-service Peloton B2B fitness and wellness offering includes a range of equipment and content-based solutions. 

The Peloton collaboration joins Hyatt’s expansive roster of global wellbeing programming that helps guests “Be More Here” or be more present while on the road.

It includes Hyatt’s Wellbeing Collective, a collection of properties across Hyatt’s portfolio of brands that provide industry-leading wellbeing offerings and immersive experiences to fit the unique needs of guests and customers for meetings and events.