Sabre unveils the next evolution of hospitality retailing with new SynXis Retailing

Fulfillment is delivered by Nuvola

Sabre Hospitality has announced the next evolution of its retailing solution called SynXis Retailing.

SynXis Retailing allows for standalone offers not bound to a room reservation, which has automated fulfilment by Nuvola.

Sabre says this is now the “most comprehensive retailing solution in the market”.

In addition to selling ancillaries with room bookings, the platform now enables the sale of standalone offers beyond the room, allowing hoteliers to set up virtual storefronts, broaden their catalog, and reach a wider audience.

“Launching standalone offers represents a significant leap forward in our commitment to innovation in the hospitality industry,” said Scott Wilson, president of Sabre Hospitality.

“Our evolved solution empowers hoteliers to unlock additional revenue by selling experiences, services, goods, and more without a room reservation.

“Enhancing traveller experiences through personalised and relevant offers, ultimately driving higher satisfaction and revenue.

We are excited to see how SynXis Retailing will enable our customers to stay ahead in a competitive market.”

The brand has announced the upcoming integration of automated fulfillment powered by Nuvola, their task management solution.

The integration between SynXis Retailing and Nuvola’s ticketing functionality enables hoteliers to automate the fulfillment of ancillary offers.

This integration provides automated ticket creation, scheduling, and notifications to facilitate the fulfillment of orders.

By eliminating the need for manual management, it reduces the risk of errors and ensures guest satisfaction.

Mykola Sheludko, product vice president of Sabre Hospitality, said: “With retailing transforming the hospitality industry, Sabre continues to amplify our Retail Studio portfolio with SynXis Retailing.

“Coming later this summer, our customers can tap into our integration of Nuvola features to optimize fulfillment.

“Looking ahead to 2025, we will continue to expand the retailing tools for our customers by enabling a marketplace for reselling third-party offers.”

The platform’s capabilities are designed to help hoteliers implement a successful merchandising strategy.

The SynXis Retailing Recommendation Engine leverages predictive analytics powered by machine learning to suggest targeted offers, increasing conversions through tailored recommendations.