HotelPartner answers growing UK demand for revenue management

The group has also identified France, Italy and Benelux as growth targets

Hospitality revenue management and distribution service provider HotelPartner is expanding in the UK and Ireland.

The company, which works with more than 500 partners in Europe - including properties under associations and consortiums such as The Leading Hotels of the World, Relais & Châteaux and Small Luxury Hotels of the World - is building on its established reach.

Robert Holland, managing director of HotelPartner, UK & Ireland, said: “Revenue management is a complex field. We believe that success is achieved through a combination of skills under our TET-Synergy strategy, which combines qualified teams, proven expertise, and leading technology to significantly increase profits, optimise operations, achieve long-term success, and effectively combat the shortage of skilled personnel.

“We understand that each hotel needs a tailored solution to revenue and distribution management rather than a cookie-cutter approach and we draw on our decades of experience to work closely with the property’s team and understand each site thoroughly before implementing a strategy.”

Holland added: “The hotel sector is one of the most dynamic industries in the world, with trends that are constantly emerging and evolving. 

"Guests are seeking more personalised stays, they are changing their booking behaviour and our deep ties to this market enable us to keep ahead of the trading environment as we advise our clients on the best and more profitable courses of action.

"With nearly two decades of expertise and optimisation in revenue and distribution management, our strategies reliably yield an average increase of 10% to 15% in RevPAR within the first year for our partner hotels in the UK. 

Moreover, through tailored setup and aligned marketing activities, our strategies have the potential to secure a direct booking share averaging between 30% and 50%, depending on the unique characteristics of the hotel, the chosen booking engine, and other influencing factors.”

The firm has invested in employee development recently and has bolstered its team experience with the appointment of Sascha Dalig# as chief business development officer. 

Dalig most recently held the position of regional director central Europe at Wyndham Hotels & Resorts and prior to that role was director revenue management and vice president operations, franchise at Accor.

Rainer M. Willa, CEO of HotelPartner, said: “Sascha Dalig perfectly complements the experience of our team and aligns with our strategic goals. 

"His outstanding leadership and innovation will undoubtedly make a significant contribution to our growth and success. We welcome him and look forward to a successful collaboration”.

The group has also identified France, Italy and Benelux as growth targets.

Florian Augustin, chief commercial officer of HotelPartner, added: “One of HotelPartner’s secrets to success is undoubtedly the ability to continually evolve, try new things, and, above all, actively promote our teams.”