Boostly unveils its direct bookings hit £50m

This is up 1,900% in a year

Website design and training platform for property managers and hospitality businesses Boostly has announced its Book Direct momvement has hit a new milestone of £50m in direct bookings for its clients this year.

It unlocked £2.5m of direct bookings for clients in 2022 but has already exceeded that by 1,900% this year. 

Boostly said part of the success can be attributed to a rise in PMS integrations, which offer property managers a greater level of flexibility and customisation.

Last month, Boostly announced a further four strategic integrations with key short-term rental players, PriceLabs, Jurny, Direct Booking Tools and Dtravel.

A new integrated CRM system, which allows hosts to schedule emails and social media posts, and a new booking engine, which enables hosts to embed more lead generation touch points across their website, has also contributed to the team achieving its milestone.

Earlier this year, Boostly became the first website design agency to directly embed ChatGPT into its direct booking websites. 

The introduction of AI enables property managers to instruct the tool to create detailed property listings, tailored blog posts and branded website copy.

Mark Simpson, founder of Boostly, said: “My mission with Boostly has always been to help property managers win as much control over their bookings as possible, using direct booking websites to reduce their reliance on OTAs.

“This milestone is astounding and shows that the ‘book direct’ movement is definitely moving in the right direction and gathering pace. 

"Around two-thirds of companies we speak to have less than 25% direct bookings, and a third don’t have a website. 

"That needs to change but we’re now starting to see the booking revolution we’ve been working towards, as property managers embrace autonomy and create thriving, sustainable businesses.”