Boostly announces partnership with OwnerRez to drive booking direct

Move also grants OwnerRez customers access to Boostly Academy

Hospitality marketing firm Boostly has revealed a strategic partnership with holiday rental software firm OwnerRez, to give thousands opportunity to increase their direct bookings and revenue. 

Hosts and property managers using OwnerRez’s vacation rental software can now sync real-time property listings, pricing, and availability with Boostly’s custom-designed direct booking websites, giving property owners their own 'mini OTA' website. 

All Boostly websites have ChatGPT embedded, empowering hosts to create website copy, listings, and content in minutes.

The partnership also grants OwnerRez customers access to Boostly Academy, a CPD-accredited marketing program with over 80 hours of training, equipping hosts with the knowledge and tools needed to scale their businesses. 

The announcement aligns with this week's Book Direct day and comes as there are notable industry shifts, including Airbnb's introduction of a new 2% fee for bookings in different currencies. 

This supports the importance of Boostly's mission to maximise profits through direct bookings and reduce reliance on OTAs. 

Last year alone, the company reported £50 million in direct bookings for its clients. It aims to double that this year.

With a focus on innovation and customer-centric solutions, OwnerRez offers an all-encompassing platform that supports channel management, customer relationship management (CRM), property management (PM), accounting, messaging, and website creation.

Mark Simpson, founder of Boostly, said: “As the industry navigates through changes like the recent fee adjustments by Airbnb, our mission remains: to equip property owners with the tools and knowledge they need to reclaim control from OTAs, boost their profits, and transform the guest booking experience. 

"Partnering with OwnerRez was a no-brainer for us, and marks yet another milestone in our objective to reshape the future of direct bookings. 

"By combining Boostly's website solutions and educational resources with OwnerRez's robust property management tools, we’re putting property managers back in the driving seat.” 

Paul Hall, head of partnerships and marketing of OwnerRez, said: “We are ecstatic to partner with Boostly to offer custom website services that utilize our integrated site API. 

"Unlike other website design companies, Boostly focuses on the short-term rental space and knows how to set you up for long-term success."

He added: "Both OwnerRez and Boostly believe strongly in promoting the #DirectBooking movement, and we are so excited to see the positive impact this partnership will have for our users!”

The firm that was launched in 2015 has built over 1,500 WordPress websites and helped over 2,500 operators scale business to date. 

It now generates an average of £81k ROI per website annually for its customers, through personalised coaching and CPD-accredited training videos to achieve a minimum of 65% direct bookings.