Travel Republic to promote long-haul winter trips as Brits show determination to travel

Consumer sentiment research carried out by the OTA has found just 10% of respondents do not intend to travel over the next 12 months due to concerns about rising household bills and cost of living

Dnata Travel-owned OTA Travel Republic will launch a winter long-haul travel campaign encouraged by consumer sentiment research showing Brits intend to travel.

The study found that just 10% of respondents  do not intend to travel over the next 12 months due to concerns about rising household bills and cost of living. 

The majority of Brits still plan to go on holiday in the next 12 months despite 92% of respondents admitting to anxiety about rising economic woes. 

Over two thirds of those questioned (68%) stated they still plan to head for the sun in the foreseeable future, even if they spend a little less when they do so. 

Travel Republic concedes that prices are likely to rise. Its new campaign ‘Anywhere is Possib-haul! with Travel Republic’ will promote long-haul travel this winter. 

The OTA’s research found nearly a third (30%) of its customers do not expect rises in the cost of living to impact their holidays plans at all.

Just over that number (36%) will still travel but plan to spend less than usual.  Almost a quarter (23%) will still take holidays but expect to reduce the number. 

Being able to pay in monthly instalments was identified as an attractive option by 59% of those surveyed followed by choosing their holiday based on the lowest price (48%). 

Antonio Fellino, Travel Republic’s managing director, said: “This research tells us that the appetite for holidays is strong, and that consumers are still prioritising taking a well-deserved holiday somewhere exotic in the foreseeable future, despite the rising cost of living.  

“What’s also interesting is that 68 per cent of those surveyed say that taking a holiday is even more important during challenging times, and we get that.  

“As a nation our mental health and wellbeing has been truly tested over the last few years by the pandemic and now, with the economic situation.  

“Having a holiday booked, and especially a long-haul trip to somewhere you really want to visit, is what we all need right now, especially with the cold winter months fast approaching and worrying headlines about the increasing strain on family finances. 

“We pride ourselves on the value for money of the holidays we sell, and customers can pay in monthly instalments to ensure that getting the dream holidays they deserve is manageable. 

“Holiday prices are very likely to be the lowest they will be right now, and there are some great deals to be had to get some Winter sun.  

“In our view prices are likely to rise, so with a small deposit and the option of a payment plan, we would encourage Brits to secure their dream holiday now.”

The Travel Republic ‘Anywhere is Possib-haul! with Travel Republic’ offers savings on long-haul holidays if booked before September 30.