The Data Appeal Company marks 10th anniversary

Milestone sees the firm now have 251 million ‘Points of Interest’ and over 170 clients

The Data Appeal Company, part of Almawave Group, a provider of tourism intelligence solutions has celebrated its 10th anniversary,

Boasting an unparalleled database comprising 251 million Points of Interest (POIs) spanning 180 countries, Data Appeal has firmly established itself as a pivotal force within the tourism sector.

Harnessing insights from 130 diverse data sources, the company conducts real-time analysis of 5 million pieces of online content per hour. 

With cataloging Points of Interest (POIs) that now reaches 251 million POIs – including hotels, F&B venues, and attractions – Data Appeal distinguishes itself through its "unique qualitative insights". 

Encompassing 180 countries, its database is supported by 130 data channels.

Its client portfolio now has over 170 global clients as it celebrates its 10th anniversary, including ENIT and the Ministry of Tourism in Italy. 

Mirko Lalli, founder and CEO of The Data Appeal Company, said: "We're super excited to commemorate our 10th anniversary and reflect on the journey that has led us here. 

"With the most extensive database of Points of Interest, now hitting 251 million POIs, and an ever-expanding client base, we've built the best tourism data tool available. I extend my gratitude to our dedicated team and loyal clients for their support. 

"Our commitment to providing cutting-edge tourism intelligence solutions transcends borders, enabling businesses worldwide to thrive in an ever-evolving market landscape. Stay tuned as we unveil more exciting news in the near future!"

Meanwhile Valeria Sandei, CEO of the Almawave Group, under which Data Appeal operates, said: "Our focus on AI technologies, sustainability, and diversification has positioned us for success in the global market". 

"The recent acquisition of Mabrian Technologies also marks a significant milestone in our expansion strategy, strengthening our international presence and reaffirming our commitment to delivering cutting-edge solutions to our clients."

Data Appeal's recent accomplishments coincide with the acquisition of Mabrian Technologies.

The strategic acquisition enhances Data Appeal's capabilities in AI-driven data analytics and decision intelligence solutions.

The firm has already been recognised, before its 10th anniversary, by the Travelport Accelerator Program for its commitment to transforming hyper-personalised travel marketing in collaboration with industry leaders like Amazon Web Services (AWS).