New AI-powered luxury travel platform lauches

Axonall is based on its founder's background in computer engineering

A brand-new AI-powered luxury travel platform has launched called Axonal.

The platform, built on advanced AI and emotional intelligence, has been deisgned to disrupt the luxury travel sector, as the first to connect emotional intent with curated itineraries, luxury hotels, and immersive experiences - all in one interface.

While Axonall has access to over 1.6 million properties worldwide, fewer than 10,000 meet its strict criteria for "elevated design, cultural integrity, service standards and regenerative value". 

The new brand is the brain child of Mel Suntal, who trained in computer engineering. 

Its mission is said to "transform luxury travel into a tool for inner alignment, intelligent movement and consciousness across Earth and beyond".

It brings together AI, behavioural patterns and "regenerative design", to have emotional intelligence as its core layer of its operating system. 

Axonall is said to design journeys based on how the traveller wants to feel - not just where they want to go. 

Rather than starting with a destination, Axonall will ask: “How do you want to feel - and who are you becoming?”

Mel Suntal, founder of Axonall, said: “Luxury, to me, was never about price tags. It was about presence. I created Axonall because I believe the most powerful journeys are the ones that change you. 

"And I couldn’t find a travel platform that honoured that truth. Most were either overly transactional or emotionally tone-deaf. So, I built what didn’t exist.”