Mabrian unveils new strategy to deliver its travel intelligence tool to a wider client base

Firm has made a Middle East and North America push and will also expand into providing services to hotels, airlines and other private sector businesses

Mabrian has announced its strategic growth plan, which will focus on leveraging its platform, forming new partnerships, expanding internationally and attracting new talent. 

Mabrian’s new strategy will predominantly focus on international expansion, which it hopes to achieve through strategic partnerships at a global level and the exploration of new business segments within the private sector. These initiatives aim to support Mabrian's existing global leadership in providing intelligence services to tourist destinations.

As part of this strategy Mabrian has appointed Diana Munoz as strategic growth advisor to the executive team.  

WIth over a decade as a senior VP in Mastercard, Munoz held various global positions managing strategic partnerships, and fostering growth for over a decade.  Prior to Mastercard, Diana held senior positions in Citi EMEA and Latam and in American Express North America and Latam.

"Mabrian is delighted to welcome Diana Munoz as a Strategic Advisor to our executive team," said Santi Camps, founder and CEO at Mabrian.

"Diana's in-depth understanding of the travel industry and her strategic vision will be instrumental in driving our growth and establishing Mabrian as a global leader in travel intelligence. We are confident that her appointment will enable us to seize new opportunities and strengthen our position."

Camps added, "Mabrian’s client base speaks to the strength of our offerings. Now, we are expanding our services to the private sector, exploring new regions, and actively engaging in partnerships with key consulting firms. This growth trajectory has us incredibly excited and ready to take on new challenges."

Munoz added, "After many years of working with Mabrian as a partner, I am delighted to be a part of this new phase in its journey and excited to contribute to its international expansion. 

“Mabrian's advanced technology, combined with its strong client base and exceptional team, positions us for tremendous growth. I look forward to leveraging my expertise and working closely with the team to capitalise on the opportunities ahead and drive success in this new phase."