European Tourism Association members will have access to actionable insights for destination management
ETOA members to benefit from Mabrian's travel intelligence insights
Mabrian, a leading provider of travel intelligence solutions, announced its partnership with the European Tourism Association.
The partnership, designed to leverage Mabrian's travel intelligence to support European Destination Management Organisations (DMOs) at all levels that are members of ETOA, will allow for more efficient and sustainable tourism management through data-driven insights.
As part of the partnership, Mabrian will contribute its research on emerging trends, changes in the tourism industry and traveller behaviour to the association's website.
Mabrian, whose technology leverages the big data, machine learning, and artificial intelligence to provide actionable insights for destination management, will also actively participate in ETOA-sponsored webinars.
By partnering with ETOA, Mabrian aims to enhance the decision-making capabilities of European DMOs, enabling them navigate the dynamic tourism landscape and make informed decisions that benefit both their destinations and travellers.
"We are delighted to join forces with ETOA and collaborate in advancing the European tourism industry," said Anna Borduzha, VP of business development and strategic partnerships of Mabrian.
"This partnership reinforces our commitment to empowering DMOs with accurate and timely information, enabling them to better understand and respond to the evolving needs of travellers.
“By leveraging Mabrian's expertise and data-driven insights, ETOA members can optimise their strategies, improve visitor experiences, and contribute to the sustainable growth of the European tourism sector."