Bd4travel rebrands to BD4 as it looks to travel and beyond

Data personalisation specialist will apply knowhow to other retail sectors

Data, artificial intelligence and personalisation specialist bd4travel has rebranded to BD4 as it spreads its wings beyond the travel sector.

The firm was founded by former Traveltainment chief executive Andy Owen-Jones in 2013 to bring next-generation data-led ecommerce solutions to travel retailers.

In 2018 the Emirates Group took a controlling stake in the company which saw its technology applied to the aviation sector. 

Building on its success in travel, BD4 has expanded into other travel verticals as well as innovative household names in the wider retail sector. 

Owen-Jones said the “smaller name represents a bigger business as the company scales its delivery of human touch ecommerce beyond travel”.

He said: “It’s been nine years since we had the vision to create detailed profiles of website visitors which improve the online experience for travel businesses and their customers.

“We’ve streamlined the experience for holidaymakers, helping them interact with ever-changing travel products in a complex marketplace, boosting online sales and revenue for our travel clients. 

“We have now applied these learnings to wider sectors to enable businesses to truly grasp an understanding of their customers and deliver individual experiences.”

BD4 will give online retailers from multiple industries the capability to profile every individual anonymous user alongside known customers. 

Its technology combines real-time and loyalty data to optimise clients’ ecommerce efforts.

As part of the Emirates Group, it adapted its model and in the past year has started working with further airline clients supporting loyalty programmes, revenue generation and lowering cart abandonment rates.

BD4 said its rebrand “reflects the wider range of sectors the business is now working in”.

A new logo represents “the way BD4 brings together human and product, allowing its clients to gain clarity on their online shoppers and treat them as individuals”.

Owen Jones added: “While we extend our range and portfolio of services, one thing remains at the heart of our solution: understanding every unique individual in real-time to

help online companies deliver truly relevant one-to-one personalisation at scale. 

“BD4 was built on the belief that the better brands connect with each individual, the more valuable the consumer relationship.”

In 2021, BD4 collected and processed more than 2.2 billion signals into over 120 million user profiles, delivering 265 million personalised digital experiences.

It also won the Travolution award for Best Technology Project together with easyJet holidays for delivering real-time personalisation. 

Owen-Jones is a speaker at today’s Travolution European Summit in London where he will explain to delegates how they can make more with less by intelligently managing the choice they offer to customers.