Spotnana completes 'deep integration' with American Airlines for personalised offers

The US-based 'travel-as-a-service' platform says it aims to 'deliver a new generation of personalised travel experiences'

Travel-as-a-service platform Spotnana is promising greater personalisation for its clients having completed an advanced integration with leading US carrier American Airlines. 

The integration into the airline’s  direct channels will enable greater tailoring of offers through access to a wider range of New Distribution Capability fares and product. 

Spotnana said this will include additional booking flexibility and convenience as well as “seamless” loyalty program enrollment and membership benefits. 

Sarosh Waghmar, co-founder and chief executive of Spotnana, said: “We’re excited to partner with American Airlines to build the deepest integration that has existed to date between an airline and a travel platform.

“NDC was introduced to the travel industry 10 years ago and has seen minimal adoption for corporate travel. 

“We aim to change that by providing the industry with a new modern, cloud-based infrastructure designed to connect the travel ecosystem and deliver a new generation of personalised travel experiences.”

Spotnana said its integration with American Airlines enables “a more seamless, tailored booking experience and offers customers exclusive access to a diverse suite of products and services that elevate the travel journey”. 

Key benefits for corporations include:

• Enhanced offerings for great selections – Travellers gain access to products exclusively available through American’s NDC and direct channels, including but not limited to Main Plus and Flagship Business Plus;
• Seamless loyalty program enrollment – Travellers can join American’s AAdvantage loyalty program with one-click enrollment at time of booking and receive relevant shopping results tailored to AAdvantage membership benefits;
• Additional booking flexibility and conveniences – Travellers can purchase ancillary products in advance, modify or cancel trips on a self-service basis, view corporate negotiated rates, and unlock access to preferred and paid seats via a comprehensive seat map.

Neil Geurin, managing director of airline retailing at American Airlines, said: “The Spotnana platform utilizes American’s enhanced direct connection to deliver a more seamless booking experience for customers.

“Our corporate customers who book through Spotnana will now have access to a modern retailing experience, inclusive of elevated offers, benefits, and ancillaries they value through a single, corporate-approved online booking tool.”

“We’re grateful to work so closely with American Airlines, who is a true industry innovator and pioneer,” added Bill Brindle, vice president of travel operations at Spotnana. 

“This integration is just the beginning of what is possible through our open Travel-as-a-Service Platform, and the first of many direct connections we plan to build with the world’s leading travel suppliers.”