Septeo Hospitality booking engine wins Food Hotel Tech Innovation Award

Witbooking AI wins Food Hotel Tech Innovation Award

Septeo Hospitality left Porte de Versailles with the Food Hotel Tech 2026 Innovation Award for Witbooking AI, its booking engine integrated with Ulyses Suite. The accolade, decided by a jury of experts during the 14–15 April event, recognises a strategy centred on lodging providers’ commercial performance and control of the direct channel. The award highlights the publisher’s push to align online purchasing with travellers’ expectations amid fierce competition across distribution.

Witbooking AI is a booking engine, integrated with Ulyses Suite, that uses artificial intelligence to adapt the booking journey in real time and encourage direct bookings. 

The prize spotlights an actor already embedded in European hospitality. Witbooking AI is designed for deployment across hotels, holiday villages, tourist residences and campsites. The editor flags gains in conversion and revenue per customer, while seeking to secure a larger share of direct bookings.

“Everyone is talking about personalising offers and the customer experience, but few solutions are truly capable of operationalising it at scale,” said Philippe Guimard, managing director of the Hotels & Wellness business unit at Septeo Hospitality. “What Witbooking AI — and this award — shows is that the promise is finally becoming tangible. We are moving from standardised hospitality to genuinely made‑to‑measure hospitality, where every booking journey, every offer and every interaction are adapted in real time to the customer profile. In a context of margin pressure and dependence on OTAs, this ability to personalise intelligently becomes a direct lever for conversion, revenue and differentiation.”

Septeo says it supports more than 250,000 professionals across Europe, employs 3,600 people and generated €460 million in revenue in 2025, with €80 million invested each year in R&D. The trends visible at the show — AI, appetite for personalisation and the balance between acquisition channels — underpin the group’s technology direction, which focuses on integrating its software components to strengthen the direct channel.