Propellic extends leadership line-up

Jeff Johnson and John Matson join the fold

Digital and performance marketing agency dedicated exclusively to the travel and tourism industry, Propellic, announced the expansion of its executive leadership team with two new appointments.

Jeff Johnson has joined as chief operating officer while John Matson has been named as chief revenue officer. 

The news additions are said to indicate the "next phase of growth, enterprise expansion, and product innovation".

Johnson brings more than 20 years of experience leading and scaling digital marketing agencies, with senior leadership roles at sNP Digital, iProspect, Covario, and iCrossing. 

Across his career, Jeff has built and led high-performing teams, strengthened operational rigor, and delivered consistent results for global clients across complex verticals.

As Chief Operating Officer, he will oversee Propellic’s operations, service delivery, and internal systems, ensuring the agency continues to scale efficiently while maintaining the quality, accountability, and partnership-driven approach that defines its work with travel brands.

“Propellic has become a leading force as a marketing agency focused on the travel and tourism industry," he said.

"They deliver for their clients on the promise of being a true partner and delivering excellence in all they do. I could not be more excited and honored to be joining Brennen and the rest of the Propellic team in their next stage of growth."

Matson, brings more than 15 years of experience across sales, marketing, and revenue leadership, including over a decade in the travel industry. 

His career has focused on helping travel and technology companies scale by connecting performance marketing to disciplined revenue strategy. 

Previously, he was managing director and co-founder of Voyager HQ, which grew into the largest travel startup incubator and community in the world and co-founded Location Engine, an AI and location data product spun out of a Google Sidewalk Labs venture and acquired by Gerent, a Platinum Salesforce partner. 

He also served as President and COO of Vacayou, a venture-backed wellness travel OTA, where he led the launch of the company’s B2B SaaS model.

After founding Syncopated Ventures, Matson partnered with startups and larger organizations to design and scale go-to-market strategy, revenue operations, and growth infrastructure. 

During this period, he worked closely with Propellic’s leadership team as a fractional CRO, helping strengthen sales execution, forecasting, and marketing alignment.

In his new role, he will lead Propellic’s revenue strategy across sales, marketing alignment, partnerships, and revenue operations, with a focus on scaling the business while ensuring client marketing investments translate into measurable commercial outcomes.

He said: “I’m thrilled to have the opportunity to help grow the already incredible organisation and culture that Brennen and the team have built at Propellic.

“When travel brands grow, the world opens up. Every booking represents discovery, connection, and perspective. The opportunity to partner with even more travel brands and help connect their offerings with the right travelers at the right moments is what makes real growth both meaningful and impactful."