She will lead efforts to strengthen the brand’s image internationally
Daytrip announces Denisa Caldova joins as global PR and content manager
Global travel platform providing private door-to-door car transfers Daytrip has welcomed Denisa Caldova as its new global PR and content manager.
Daytrip offers private transfers with English-speaking drivers and optional sightseeing stops, with the brand focused on expanding its operations in new countries, including the United States.
Caldova previously lived in the US for seven years and worked for a US-based PR company Konnect Agency located in both Los Angeles and New York.
Her expertise in the American market and media landscape is part of the reason she was onboarded and will be leveraged to drive the PR and content strategy to strengthen the brand’s image internationally.
She has also held positions such as head of communications for Czechia workplace experience platform Sharry.
“We are excited to have Denisa join our growing team as we continue expanding internationally and are focusing on strengthening brand awareness among American customers,” said Markéta Bláhová, co-founder and COO of Daytrip.
“A seasoned professional with a background in public relations and communications on the American market, Denisa will help us establish Daytrip’s presence across American media by building strategic relationships with editors, influencers, and partners in the travel industry.”
Caldova added: “I worked in the United States for seven years, and during this time I had the opportunity to work with several American and international travel and lifestyle brands to build their image on the American market.
“Returning to the Czech Republic, I wanted to use my knowledge of the American market and media to support Czech brands as they build their presence and operations in the United States. I am excited to be a part of Daytrip’s team at a time when we just raised Series B and are expanding to new markets, including the United States.”