Weeva appoints James Lever as chief technology officer

Lever will lead the next wave of innovation

Sustainability management solution provider Weeva has appointed James Lever as its first chief technology officer.

He will oversee the next wave of innovation as the company seeks to give hospitality providers of all sizes access to “best-practice, science-based, and data-driven sustainability solutions at an affordable price”. 

Lever’s appointment was unveiled during Virtuoso Travel Week in Las Vegas, where he presented as part of the sustainability track at the Travel Tech Summit. 

He has previously held leadership roles at several travel and tech companies, including CTO of zen3, head of technology and CTO of CWT Digital and head of IT and development at Can 360.

Lever brings more than two decades of experience developing technology solutions for leading travel businesses including Amadeus and easyJet holidays, as well as cruise companies, tour operators, travel agencies and airline alliances. 

Julie Cheetham, managing director and co-founder of Weeva, said: “Weeva’s mission is to enable all travel businesses to become sustainable, successful businesses. 

“Under James’ leadership as CTO, we are working to make it easier than ever for businesses to start, and succeed, on their sustainability journeys. The result could be truly game-changing for the sector.” 

Lever said: “In just its first year, Weeva has already revolutionised the way that travel and tourism businesses measure and assess their impacts across social and environmental parameters and identify the practical steps they can take to improve. 

“Over the next year, we’ll be pushing the needle further, adopting innovative approaches to guide these businesses through the process of becoming more sustainable and help them embed better practices across their teams.”