New Global Travel Tech association launches

New Global Travel Tech association launches

It's made up of Amadeus,, eDreams ODIGEO, Expedia Group, Skyscanner and Travelport

Global Travel Tech, the emerging voice of the world’s travel tech companies, is officially launching on 5 March at the renowned ITB Berlin. 

New trade association for travel tech companies has launched this week at ITB Berlin.

Global Travel Tech brings together Amadeus, Booking Holdings, eDreams ODIGEO, Expedia Group, Skyscanner and Travelport to be a voice for firms. 

Together, these leaders in travel technology aim to empower travelers by enabling unparalleled transparency, competition, and choice in the travel industry.

It's calling for global policy solutions. Its members will jointly advocate on issues such as fair and non-discriminatory access to data for intermediaries, digital platform issues including data privacy and fair digital taxation, as well as regulatory sustainability issues. 

It will also seek to oversee a coordinated response to crises, aiding resilience in the travel and tourism ecosystem.

"Through cooperation and dialogue with other global industry bodies such as OECD and UN Tourism, Global Travel Tech ambition is to help shape a smart policy framework and to foster industry initiatives to make the travel and tourism industry more competitive and transparent," said Emmanuel Mounier, secretary general of Global Travel Tech.

A top priority is global policies that promote fair data access and fair data sharing. “Data access allows travelers to more easily find, compare and book travel,” added Mounier.

"It enables travel intermediaries like our members to let customers combine the transport, stays and services that are the right fit for them.”

Global Tech also highlights the role of data in making travel more sustainable. 

"Reliable" and "consistent" data on the environmental footprint of different transport and accommodation options is what allows travelers to make greener choices.

It also hopes to create an incentive to further decarbonise the industry.