Hotel tech firm Cendyn unveils new brand proposition

Hotel tech firm Cendyn unveils new brand proposition

Following its portfolio consolidation it also has new products

Integrated hotel technology provider Cendyn has announced its revamped brand identity and a new consolidated product offering at ITB Berlin.

Bolstered by a bigger team in EMEA and APAC, the firm wants to support its growing customer base. 

Cendyn’s new consolidated Revenue Growth Package is powered by AI to unlock a hotel’s "full revenue potential" across the digital landscape.

Cendyn’s Revenue Growth Package ranks hotels through metasearch and paid search strategies, to utilise competitive pricing for the hotel’s target audience. 

Its CRM allows hoteliers to deploy personalised marketing for experiences and targeted social media and multi-channel ad campaigns.

Alongside the brand revamp, Cendyn has reinforced its technology, services and account management teams to support its market development plans for further expansion. 

The firm's headcount has seen double-digit growth in the past year, particularly in its key growth regions of EMEA and APAC.

It now employs 750 people across the globe, covering the USA, France, UK, Spain, Germany, Singapore, India, and Australia serving over 32,000 hotel customers in more than 150 countries.

“Cendyn has massively evolved over the past couple of years, taking time to develop a fully integrated platform following the acquisition of a number of key technology partners,” said Jack Blaha, CEO of Cendyn. 

“Our new visual identity captures the momentum and growth which hotels can achieve through our extensive range of products and services. It’s important that every guest interaction provides an opportunity to nurture relationships as well as maximize profit. 

"Our integrated technology underpins these relationships to help hoteliers make sense of digital marketing and create deeper human connections for continual success.”  

Cendyn’s integrated platform provides hotels with a seamless advertising strategy, ensuring marketing spend makes the most impact and converts more profitable revenue. 

“We’re enabling hotels to leverage all their data,” said Blaha. “By using AI to create audiences, identifying and communicating with people who should be your customers, hotels are able to allocate marketing budgets in a more targeted manner, spending it where it makes the most difference and converts the most profitable revenue.”