Booking.com becomes official travel partner of the Eurovision Song Contest

Deal will see the travel giant promoted to the contest’s 180 million fans in Europe

Booking.com has been named the official travel partner of the Eurovision Song Contest in 2021.

The deal, struck with the European Broadcasting Union, will see the online giant promote its services to the evet’s 180 million fans from across the continent.

In addition to brand presence during the live shows on May 18, May 20 and May 22, Booking.com will work with the EBU on additional broadcast, digital and social activities and promotions leading up to and during the content.

Arjan Dijk, senior vice president and chief marketing officer at Booking.com, said: “As a company with proud Dutch roots and a passion for helping people to discover the amazing diversity the world has to offer, we are absolutely thrilled to come on board as the Official Travel Partner of Eurovision in 2021.

“In a time of separation, closed borders and restrictions, this year’s theme of Open Up is more timely than ever and in perfect harmony with our own values and optimistic outlook as a brand for everyone.

“We’re delighted to help welcome Eurovision fans to our home country and the vibrant city of Rotterdam, whether that’s in-person or via the screen of their smartphone.

“We hope to inspire new audiences to further explore the amazing people and places that make the Eurovision experience so special – not only during this one week in May, but throughout the entire year.”

Martin Österdahl, executive supervisor of the Eurovision Song Contest, added:  “We are delighted to welcome Booking.com as the Official Travel Partner for the Eurovision Song Contest 2021.

“This is a perfect partnership between the world’s largest live music event and one of the world’s leading digital travel companies.

“The Eurovision Song Contest gives millions of viewers every year the chance to experience the diversity of Europe in their own homes.

“As we eventually Open Up, our new partner can help them experience, in person, the languages, music and culture they discover through the Eurovision Song Contest.”