HotelHub increases choice for customers with Priceline powered booking platform

'Significant development' for hotel tech developer for small to medium sized TMCs and their corporate clients

Global OTA group Priceline, the parent of bookng.com, has agreed a supply connectivity partnership with HotelHub.

The hotel tech developer for Travel Management Companies and their corporate customers  aggregates content from two million properties via multiple GDS and non-GDS sources.

The new partnership will give HotelHub’s TMCs customers using the platform access to pay now and pay later rates from all of the brands in the Booking Holdings group and access to B2C and B2B rates.

HotelHub says the deal positions the platform as “the booking tool of choice for SME sized TMCs, giving them access to extensive hotel content and rates via a white label HotelHub booking platform powered by Priceline”. 

This new SME TMC booking solution is currently in development and is due to launch later this year.

Eric Meierhans, chief commercial officer of HotelHub, said: “This new Priceline implementation is a significant development for HotelHub as it gives our existing TMC customers even more choice of hotel content, competitive rates and booking channels. 

“Furthermore, this will provide the SME TMC market the option to have access to a rich plug and play HotelHub booking portal they can then choose to upgrade to unleash the more advanced functionalities of HotelHub."

Laura Wittig, director, global partnerships, Priceline partner network, added: “We are proud to partner with HotelHub to provide connectivity to hotel inventory across our parent company’s family of brands. 

“This partnership will enable us to build a foundation to service global TMCs by providing them with cutting edge technology via our API, market leading supply and highly competitive pricing. 

“It will also enable us to meet our goal to become a ‘one-stop-shop’ to SME corporate agencies globally – providing them with access to Bookings Holdings’ wide supply via market-ready tools, and offering their clients a seamless experience, with a globally competitive product and commission structure.”