Cross Hotels & Resorts becomes latest operator to sign up with TA Network

Partnership will aim to drive more business from traditional offline travel businesses in APAC

Asia Pacific hospitality group Cross Hotels & Resorts has announced it will partner with Trip Affiliates to grow bookings through traditional offline travel businesses.

The partnership with hotel management specialist TA Network will see the hotel operator use its direct booking technology solutions. 

This will enable it to focus on driving revenues by providing real-time room availability and dynamic and static rates through existing and new distribution channels.  

Ratchaya Termsilkanok, vice president strategy and digital transformation at Cross Hotels & Resorts said: 

“We are always looking to further advance our global customer base. Cross Hotels & Resorts is constantly seeking out new drivers in an effort to scale operations to a worldwide level. 

“In addition, TA Network’s new dynamic voucher services give us the option to create best value packages for our online customers with the added convenience for our customers to redeem and book their preferred accommodation instantly.”

TA Network has developed cloud-based technology solutions to facilitate connectivity and digital payment services.

It connects Asia Pacific hotels, travel wholesalers, operators and destination management companies in a single open travel ecosystem.

Ho Siang Twang, managing partner, said: “We are excited to partner with Cross Hotels & Resorts which is a rapidly growing hospitality company in Asia.  

“With our shared focus in hospitality and travel innovation, I am sure TA Network will help bring multiple advantages in online distribution, including increased direct bookings, reduction in distribution cost, superior inventory management and productivity gains in managing business channels.  

“Our new dynamic voucher management system also provides Cross Hotels & Resorts with a powerful online marketing tool. The system attracts customers to book directly, as well as collaborate dynamically with third party re-sellers of hotel vouchers by fully automating the voucher redemption and room booking process for customers across all sales channel.”