Data reveals on-the-books global hotel occupancy for June 2023 stands at just three points behind occupancy levels seen in 2019
Amadeus’ research points to need for personalisation among travel sector bounce-back
Today, Amadeus has published the findings of their new report titled Catalysts for Change: Building the Hospitality Ecosystem of the Future.
The new report contains research that travellers now expect personalised, flexible and sustainable journeys as new data shows the sector continues to rebound.
It leverages insight gathered from Amadeus’ Demand360® business intelligence data as well as interviews with hoteliers, mobility providers, travel sellers, travel insurance providers and Amadeus executives.
It goes on to explore how the industry will be able to deliver on these traveller expectations.
As of May 6, 2023, Amadeus Demand360® data reveals on-the-books global hotel occupancy for June has reached 32%, trending above the 2022 and 2021 figures for the same month and standing just three points behind occupancy levels seen in 2019.
Leading destinations such as Rome and Paris, as well as Tokyo, Seoul and Singapore are all seeing occupancies for June this year ahead of the time in 2019, illustrating a robust, global recovery.
Global hotel average daily rates (ADR) are also above pre-pandemic levels, standing at US$216 for June this year, compared to US$184 in the same month of 2019.
Amadeus hope that through their ecosystem approach, combining content across hotels, mobility, and travel insurance, they’ll be able to deliver the demands of travellers.
Francisco Pérez-Lozao Rüter, president, hospitality of Amadeus comments: “The travel industry has long benefitted from collaboration, and we see a real opportunity in combining content from key travel providers across hotels, mobility, and travel insurance to better meet the requirements of the travellers of today. Travellers want more options; they want them to be tailored to their preferences and they want the process to be frictionless.
He adds: “To continue to drive demand across these sectors, providers need to be able to personalise their offering to maximise their revenues. For travel sellers, having access to this integrated content is a gamechanger. At Amadeus, the traveller has always been at the heart of everything we do. An ecosystem approach will allow the industry to take steps towards the creation of end-to-end journeys that travelers want.”
Report download: Catalysts for Change: Building the Hospitality Ecosystem of the Future [External]