Outdoor accommodation specialist Pitchup.com has appointed Waltraud Waidhofer as manager of its German-speaking markets.
The Austrian, known as Val, takes on the newly-created role to grow the business in the Dach region (Germany, Austria and Switzerland).
Pitchup said she would bring a wealth of experience to the position having founded marketing group Top Camping Austria, a portfolio of 15 luxury campsites, in 1996.
As a consultant to Pitchup, Waidhofer had worked on communication campaigns including social media and email marketing strategies.
Pitchup founder Dan Yates said: “Val joins Pitchup.com at an exciting time for us as we celebrate our fifth anniversary and continue to expand our business at home and overseas.”
“With her unrivalled experience in marketing across German-speaking countries, Val will play a pivotal role in expanding our operation in Europe.”
Waidhofer has lived in London since 2006 and will be based at the Pitchup head office in west London.
For 20 years she was the media representative in Austria for a publisher of German camping magazines and for more than 15 years has worked closely with trade publishers in Germany, Switzerland and Italy.