Lowcostholidays is stepping up its recruitment of home workers, along with increasing sales commission to 30% of the gross margin and greater flexibility on working hours.
The drive for more home-based staff came as the Majorca-based OTA claimed offline sales growth of 80% through its network of homeworkers in the year to October 31.
Chief marketing officer, Alex Gisbert, said: “The homeworker recruitment space is very competitive; we believe we are a great company to work for, with attractive terms, lots of calls and good commission to be earned.”
The performance of the home working division was “well ahead” of expectations.
“This year in particular we are seeing a growing call to visitor ratio, which we attribute to the level of outdoor activity we ran in the past 12 months,” Gisbert said.
Behind this growth is an increase in higher value transactions such as luxury, all inclusive and long haul, while the late booking market has been particularly strong.
Gisbert added: “We are seeing greater call volumes as customer opt for the knowledge and skill of travel consultants to seek out the best late availability.”
Oliver Kay, a travel consultant for lowcostholidays, said: “We are really pleased with our results this year, the volume of calls has been plentiful and the quality has really improved as we see a greater mix of repeat customers as well as higher transaction values and therefore margins which drive higher commissions for us.”