Virgin Media has become the latest high profile mobile phone and media company to strike a partnership that will see comprehensive online travel services included on its website.
The deal with TravelSupermarket will see travel search functionality added to its UK website, including flight, hotel and car hire channels.
The white labelling of existing travel products into partner sites, especially in other retail sectors, is being seen by many as an increasingly important way of growing a business in the face of increased competition.
Travelsupermarket managing director Chris Nixon said: “We continue to look for the best partners to work with on a white label basis and are really pleased to add virginmedia.com to our portfolio.
“This also means that we continue to deliver new sources of good, quality traffic to our growing number of providers. Our aim is to continue offering white labelling services and to become a key component in the market.”
TravelSupermarket has this week added Hilton to its portfolio of hotel partners, alongside deals with Hays & Jarvis, Olympic Holidays, Argo Holidays and Kuoni for its package holiday channel.