Travel search engine Kayak has stepped up an increasingly bitter battle against its rivals by launching what it claims is the sector’s first cruise vertical search.
The site, which launched its flight-only version for the UK market in December, pinpointed what it believes are shortcomings in their cruise search tools.
“Unlike other travel sites, Kayak.com will search multiple cruise sites for prices and itineraries and is the only site that offers consumers a choice of where to book,” Kayak said.
Kayak chief executive Steve Hafner said: “Meta search has changed the way people search for air, hotel and rental car and we are delighted to apply our award-winning search functionality to the cruising sector.
“Finding the perfect cruise can be a tedious process since so many factors affect the itinerary and price.”