A £1 deposit offer has been introduced on hotel-only bookings by online agency Sunshine.co.uk.
Low deposits are also available on certain flight and accommodation bookings, identifiable by a low deposit flag in search results on the company’s website.
Site users can see the deposit amount due on a hotel-only or flight and hotel booking in the cost breakdown in the search results during the booking process.
For hotel-only bookings with £1 deposits, the balance payments are due four weeks before travel, with a slightly earlier payment date to settle hotel and flight bookings.
The £1 deposit has been launched to coincide with the busiest holiday booking period of the year.
Company co-founder Chris Clarkson said: “Let’s face it, January is a horrible month; Christmas seems like it never even happened, the weather is miserable and our bank balances have taken a serious hit from the festive period.
“It’s for these reasons that this week is such a popular time for holiday bookings; people turn to credit cards or overdrafts to secure a holiday to look forward to and are searching for low deposit booking policies that mean they won’t have to part with much cash now, but can still have something to look forward to.
“It’s for this reason that we’ve decided to introduce £1 deposits on hotel-only bookings. This means that, now, our customers can find a place to stay that they like the look of and get it all booked officially so that the January blues are banished.
“Some of our flight and hotel deals have really low deposits too, but we’re hoping this £1 scheme will make it easier for customers overall.
“The so called ‘Sunshine Sunday’ was a record day for us, but yesterday was even bigger and better thanks to the launch of our £1 deposits.”