Condor overhauls online strategy

Cross-channel operator Condor Ferries has unveiled a new-look website as part of a wider strategy to beef up its online presence for 2006.


The fast ferry firm, which runs services from Weymouth, Poole and Portsmouth to the Channel Islands and France, launched the site this week to coincide with a new marketing campaign, under the tagline “Book Early and Save More”.


Marketing manager Chris Merrell said the new website – Condorferries.com – had been designed with one eye on the rise of trip comparison sites.


“With the increase in meta scraping and price comparison sites, consumers are less inclined to accept the first price offered when searching the web,” he said.


“Customers booking with Condor Ferries will now be able to easily make more informed choices according to departure preferences and price.”


Condor’s online strategy has received a further boost this week with the signing of Commission Junction to act its affiliate network.


The deal with the affiliate marketing specialist will hand Condorferries.com the opportunity to integrate thousands of other websites into its digital marketing plan for the UK.


Merrell: “The choice of Commission Junction enables us to utilise its proven expertise in affiliate marketing and also make the most of its network of publishers to maximise return on investment.”


Condorferries.com boasted around two million unique visitors during 2005.

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